In an era emphasizing referrals, social media and testimonials, growing a consumer-facing business is not just a matter of advertising but about building a community of enthusiasts who are wild about your offering and willing to help evangelize to like-minded. Jennifer Lord explains how its done at Twist Yarn in Niantic.
As a business owner, do you have the personalities of the entrepreneur, technician and manager in balance inside your head? Do you have your time appropriately segmented and planned for efficiency? Bob Walsh, CEO of Sound Coaching Inc., in Bridgeport explains how he makes it work.