Innovation doesn't come from brainstorming. It sneaks up on you like a cat at the intersection of experience and observation. Chris Raimo, owner of Happy Cat Hotel in Windsor, CT, explains how his concept evolved into what might become an industry disruptor.
Devon Scanlon, owner/operator of Chick-Fil-A in Brookfield, CT, shares her methods for maintaining fidelity to the simplest of ideas -- how you make your customers feel -- and why this can make sales and profits soar. Thanks to Nelson Merchan of the CT SBDC for introducing his client.
In an era emphasizing referrals, social media and testimonials, growing a consumer-facing business is not just a matter of advertising but about building a community of enthusiasts who are wild about your offering and willing to help evangelize to like-minded. Jennifer Lord explains how its done at Twist Yarn in Niantic.