Steps to improve your business internet visibility
Ives Main Branch, New Haven Free Public Library
133 Elm St, New Haven, CT 06510
Free but registration required
Developing a current and accurate understanding of how the basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) work is not just technical trivia for marketing specialists. It's fundamental knowledge that can be as important as understanding your business finances.
Familiarize yourself with a checklist of best practices that impact your website, your local search listings and social media accounts to be sure you haven't ignored any easy wins. Get an overview of SEMrush a professional toolkit you can access free through the library. Learn more about the value of Pay Per Click (PPC) advertising and why you might want to engage a specialist for assistance with ad campaigns or SEO projects.
Nate Berger is an SEO/SEM expert and technology entrepreneur with a focus on internet user experience (UX). As founder of KnockMedia, a New Haven creative agency, Nate directs the development of web and native apps for desktop, mobile and wearables for startups, small businesses and some of the biggest brands on the globe. In 2014, the Connecticut Technology Council selected KnockMedia as an Innovation Tech Company to Watch.