How to Set Your Prices and Know if You’re Right
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- Understand how to price considering the prices of competition.
- The effects of applying a fixed percentage across the board.
- Understand the meaning of perceived value.
- When a surcharge added to an invoice makes sense.
- Why understanding your gross margin is crucial.
Tom Maier is the principal for ActionCOACH in Connecticut, a leading international coaching company for small and medium businesses His company provides practical, proven methods to grow profits within a network of more than 300 coaches worldwide.
Tom spent years working for a $100 million estate composed of many small businesses, from hotels and concrete plants to radio stations. Tom also spent 11 years as an executive for the network division of a $200 million telecommunications company. He gained additional expertise working in large plants of a major consumer product manufacturing company and very small chemical industry plants. In each case, he helped the local management in all aspects of the business, ultimately increasing profitability.