Challenges to Building a Great Website
Live webinar NOTE THE NEW DATE
Free but registration required.
A good website is designed with the user in mind, which means forgoing visual razzle-dazzle and concentrating on the essential purposes you have for communicating with your audience. But it’s not enough to follow design principles like simplicity, appropriate color use and easy navigation. There are technical considerations such as accessibility, speed and mobile usability. And even if you’ve created a graphical work of art, are you actually serving up content that your users will find useful and the search engines will recognize for ranking? Learn what a user experience specialist has to say about small business websites and how you can improve your results.
Nate Berger is an SEO/SEM expert and technology entrepreneur with a focus on internet user experience (UX). As founder of KnockMedia, a New Haven creative agency, Nate directs the development of web and native apps for desktop, mobile and wearables for startups, small businesses and some of the biggest brands on the globe. In 2014, the Connecticut Technology Council selected KnockMedia as an Innovation Tech Company to Watch.