Use Public Relations Tactics to Boost Business
Live webinar
Free but registration required.
Attracting more customers to a small business doesn’t have to rely on traditional paid advertising. Decades ago, the catch-all term was “publicity.” That term has evolved into public relations, but it can mean much more than sending out press releases. After all, the very meaning of “press” has changed too. Learn from a sampling of the many other expressions of the public relations discipline and discover which might be the perfect fit for your kind of business.
Laura Krueger is a seasoned communications strategist with over 25 years of experience leading public relations, media outreach, and crisis communications for both national brands and nonprofit organizations. She previously served as the national Director of External Communications for BlueTriton Brands and as Director of Public Relations and Marketing for The Salvation Army’s Southern New England Division. Laura now leads CT Impact Strategies, a public relations consultancy focused on helping mission-driven organizations and small businesses amplify their message and build stronger community connections. She brings a practical, approachable style to public relations, making it accessible and actionable for small business owners.