Explore Digital Advertising for Small Business
Live webinar
Free but registration required.
Advertising on Facebook and Google can be powerful, cost-effective tools to grow your business—when used strategically. Understanding the differences between the two platforms is key to building an efficient and results-driven marketing plan. Learn the fundamentals including:
- The differences between organic and paid advertising on Facebook and Google.
- How to choose the right platform based on your goals, budget, and resources.
- How to establish your free presence on each platform.
- Why smart targeting can help you make the most of your advertising dollars.
Rapidly changing complexities make many small business owners understandably reluctant to use the era’s most powerful ad medium. Equip yourself with the basics to gain clarity and confidence in navigating digital advertising.
Anne Driscoll is a strategy, marketing and ecommerce veteran. Her work over the last decade has focused digital marketing and design for large and small companies in multiple industries. She serves as The Vice President of Consulting, Sales and Account Services for Greatly Digital and The Greatly Agency Digital Studio, as well the Co-chair for SCORE Eastern CT.