Build a Courageous Culture for Small Business Success
Live webinar
Free but registration required.
Company culture is not about trendy perks, free cappuccinos, dogs in the office, or unlimited vacation policies. For small businesses operating within real-world budgets and constraints, culture is something far more practical—and far more powerful.
A healthy company culture is built intentionally, rooted in shared values, clear communication, strong leadership, and aligned expectations. When successfully implemented, culture becomes a competitive advantage—driving customer loyalty, employee satisfaction and retention, and a strong reputation in the community.
Learn actionable strategies that any small business owner or aspiring entrepreneur can implement immediately. Drawing from real-world startup and leadership experience, discover how to:
- Establish clear operating agreements and shared company values from the beginning — especially in startups with multiple founders — to reduce risk and build alignment
- Develop company values through an intentional, structured process that supports long-term growth
- Create communication standards that reflect your culture and promote candor, clarity, and accountability
- Apply the “3 C’s” framework — Clarity, Competency, and Control — to help your team thrive
- Practice servant leadership by ensuring your team has the tools, training, resources, and environment needed to succeed
A strong culture doesn’t happen by accident. Learn how to build one on purpose.
Etkin Tekin is the co-founder & chief executive officer of Haven Hot Chicken. He launched his first restaurant during his senior year in college, started another company in restaurant tech at 25, and spent seven years at ZX Ventures/AB-InBev honing his corporate skillset, successfully taking a white-paper business case and building a company creating eight figures of EBITDA. Etkin’s primary responsibilities at Haven Hot Chicken include growth strategy, business planning, public relations, fundraising and investor relations, and people development.