Use AI to Strengthen Your Small Business Marketing Voice
Live webinar
Free but registration required.
Small business owners have something national brands can’t replicate -- authentic relationships, community trust, and personal stories. Yet many struggle to create consistent social media content that feels genuine rather than generic.
By taking a practical, case-study approach, see how AI tools can help small businesses create more, and better, content without losing their unique voice. Explore how everyday moments, customer interactions, and real experiences can be transformed into engaging social media posts that strengthen connection and trust.
Rather than relying on polished but impersonal AI-generated content, discover how using AI as a creative partner can amplify what already makes a small business stand out -- the personal, local, and authentic elements customers value most.
Learn practical strategies for turning ideas into meaningful stories, streamlining content creation, and using AI tools in ways that support authenticity instead of replacing it. The result is a more effective and sustainable approach to social media marketing that helps businesses stay visible, relatable, and connected to their communities.
Sarah Blecher brings two decades of marketing, brand strategy, and small-business advisory experience to the role, along with a deep connection to Connecticut's entrepreneurial ecosystem. A graduate of NYU with a background in filmmaking, she began her career at the global advertising agency Ogilvy & Mather and went on to spend more than a decade at Digital Pulp, where she rose to become the digital marketing firm's first female partner and led multidisciplinary teams of designers, developers, and strategists. She later shifted her focus to mission-driven work, leading marketing for the Miami-based nonprofit CODE/ART before relocating to Connecticut, where she has served as a volunteer business mentor with SCORE Greater Hartford, helping entrepreneurs start and grow their businesses. She is also the founder of Blecher Digital Marketing, building custom marketing strategies for small businesses and serves as Executive Director at ReSET in Hartford.