eCommerce 101: How Your Existing Business Can Sell Online
Live webinar
Free but registration required.
These days, if you operate a brick-and-mortar store or a business that delivers services in-home, your customers probably expect that you can close transactions and take payments on your website. Whether you've never sold online before or you've dabbled and hit a wall, this beginner-friendly session walks you through the essentials from the ground up.
So, what's the best approach to keep your inventory organized, manage delivery charges, collect sales tax and other challenging processes? Should you operate from a special purpose e-commerce platform like Shopify, BigCommerce or Square Online? Should you instead run a plug-in on your own website like WooCommerce or Ecwid? Or is the best solution to sell in marketplaces like Amazon or Walmart.com
And with AI shopping already reshaping how customers discover products — through ChatGPT, Gemini, and Google's AI Mode — how do you make sure your business shows up?Cut through the confusion so you can confidently do business in the 21st century.
Jennifer DeRosa is an AI-forward SEO strategist and the author of Building DIY Websites for Dummies (Wiley), part of the "For Dummies" series. She is the founder of Toto SEO, a GEO and SEO agency for small businesses that delivers cutting-edge strategies to help clients stay relevant in both AI and standard search, while building websites that search engines love. She is also the founder of Toto Coaching, an online website-building course with weekly coaching that helps small businesses and entrepreneurs build solid, effective websites that presell their products and services and build trust.
Jennifer recently completed MIT's program in No-Code Artificial Intelligence and Machine Learning, knowledge she now applies directly to helping clients build standout websites and get found online.
Before founding Toto SEO and Toto Coaching, Jennifer spent two decades as founder and owner of TechCare, a web development agency (2001–2021). Earlier in her career, she consulted for major companies including Mercedes-Benz Credit Corporation, U.S. Surgical, GTE, GE Capital, Unilever, and Calvin Klein.