Marketing 101 for Small Businesses
Bridgeport Public Library Main Branch
925 Broad St, Bridgeport, CT 06604
Free but registration required.
Marketing doesn’t have to be complicated. And you don’t need prior experience. Learn the fundamentals you need to attract the right customers, build visibility, and grow your business. It’s the best first step for entrepreneurs and business owners who want to prepare to sell more effectively.
- Understanding your ideal customer
- Creating a clear marketing message
- Building a strong online presence
- Google, social media & local marketing basics
- Organic marketing vs. paid advertising
- Turning visibility into leads and customers
- Building trust through reviews and content
- Choosing the right marketing channels
- Tracking what’s actually working
- Simple steps you can implement right away
Fernanda Ferrari serves as a Business Advisor at CEDF where she works directly with small business owners to strengthen their businesses through strategic guidance, education, and access to resources. As a bilingual advisor fluent in English and Portuguese, she supports clients across Connecticut as they navigate challenges, pursue growth opportunities, and build stronger foundations for long-term success. With more than a decade of experience in digital marketing, business development, and community outreach, Fernanda brings expertise in branding, communications, and business strategy.